About Us

In 2020 Alagu Charms made its debut on Instagram with the aim of providing a diverse selection of traditional and contemporary South Asian/ Indian jewellery pieces based in Germany. We customise and handpick the most beautiful items for our clients.

A year into our journey, we also started to focus on Bridal Jewellery Rental, emphasizing personalized consultations, impeccable service, uncompromising quality, and a sense of responsibility. We are immensely grateful for the support and affection you have shown us over the past year. For a glimpse of our work, feel free to explore our Instagram page for references.